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Because she’s tackling a stigmatized area of women’s health, one that’s been swept to the side for a long time, Privy CEO Evi Heilbrunn has had to do her research and educate the market. By doing so, she’s showing retailers like Target – where Finess is now on the shelf – that women’s health products were in need of an upgrade, and that we’re on the cusp of a whole new way of thinking about the whole women’s health aisle.
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