A Masterclass with the Founder of One of the Great Success Stories in Health Innovation



Virta Health is one of the greatest success stories in health tech today.

Join us for an insightful StartUp Health NOW episode featuring Sami Inkinen, the visionary CEO & Founder of Virta Health, a pioneering company focused on the reversal of Type 2 diabetes. In this Masterclass, originally recorded in front of a virtual audience of entrepreneurs in the StartUp Health community, Inkinen – also a member of the community – shares his journey and the innovative strategies behind Virta Health’s success.

Inkinen’s impressive background includes co-founding Trulia, leading it to a successful IPO and eventual sale to Zillow Group. At Virta Health, he’s raised $366M and achieved a $2B valuation, with the company recognized as a TIME100 Most Influential Company in 2023. Beyond his business acumen, Sami is a world-class athlete and health advocate, known for his rowing expedition to raise awareness about diabetes.

In this episode, Inkinen delves into:

  • The biggest surprises he faced as a health tech founder
  • Balancing his roles as CEO, father, and husband
  • The strategic planning rhythms that drive Virta’s mission
  • His personal journey, from existential crises to global health impact

As is typical of members of the StartUp Health community, Inkinen is generous in sharing his wisdom. Tune in to learn from his experience and gain valuable insights into leadership and achieving sustainable product-market fit in the digital health industry.


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