Brand Newland Is Fighting Opioid Overprescribing by Improving and Standardizing the Surgery Experience



Established with the goal of improving recovery time and bettering outcomes for patients undergoing surgical procedures, the Enhanced Recovery After Surgery (ERAS) protocols have revolutionized that experience. Unfortunately, variations in surgical practices do not allow every patient to benefit. Brand Newland, CEO and Co-founder of Goldfinch Health, hopes to change that. Through Goldfinch, Newland is making sure that employers are able to provide their patients with the best surgery options available; An opportunity for patients to recover faster, employers pay less in sick leave, insurance companies pay for fewer complications and setbacks. Finally, and perhaps most importantly at this moment in history, faster recovery times mean less reliance on opioids. And Newland sees his work at Goldfinch as a critical upstream component to fighting the opioid crisis.

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