Shireen Abdullah | StartUp Health NOW Podcast

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At StartUp Health we’re all about what’s new and what’s next in health, and that often means talking about cutting-edge technology. But sometimes the most radical way to improve is also the simplest. One example? Our food.

This week, as we head into Thanksgiving in the United States, we’re talking about the role food plays in managing not just our weight and fitness, but actual chronic diseases. Some people use the term ‘Food as Medicine,’ and the more research we do, the more ways we find that tuning our nutrition can sometimes be superior to taking more pharmaceuticals.

While the idea of seeing food as a legitimate healthcare tool isn’t new, per se, there are some exciting new tools and platforms that leverage nutritional information and make it more accessible to the world. And that’s what we’re going to talk about on this episode.

Our first guest is Shireen Abdullah, CEO & Founder at Yumlish, who joined the StartUp Health community in 2019. Shireen’s platform puts a virtual nutritionist in your pocket, with a strong emphasis on boosting health literacy. She’s also worked very closely with the Air Force on workforce readiness. Turns out there are so many young people who are overweight and inactive that it’s hindering military recruitment and becoming a national security threat.

After Shireen we’ll hear from Victor Penev, CEO & Founder of Edamam, a Health Transformer since all the way back in 2013. Victor has made the world’s food knowledge more searchable through Edamam’s API so that users of platforms like NOOM and Virta Health can get personalized meal recommendations. We’ll also hear about their brand new integration with Open AI that brings a ChatGPT experience to the process of finding personalized meal plans.

Enjoy the episode!

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Podcast: Play in new window | Download (Duration: 20:36 — 18.9MB)

So you’re healthcare founder who has designed and built, by the sweat of your brow, a new platform or product that can help people live longer, healthier lives. Now, you just need to get it into people’s hands so they can use it, give feedback, help you iterate, and ultimately scale. As every founder knows, building the product is just a first step. Getting to market is a whole other challenge.

There are lots of different approaches for go-to-market strategy – with StartUp Health’s community of nearly 500 companies we’ve seen them all. One we wanted to highlight today is the idea of pursuing partnerships with the government or military. Given the enormous number of people that fall within the care of the military and federal agencies and the funding that gets allocated for their health, this is a tempting strategy. But it’s not for the faint of heart or those short on runway.

In this week’s podcast episode we’ll talk to two people who are making this marriage of startups and government contracts work – from two different angles.

First we’ll hear from Shireen Abdullah, CEO & Founder of Yumlish (which joined StartUp Health in 2019), about how she’s working with the US Air Force to help keep recruits healthy and service ready. Turns out, poor nutrition could actually become a national security threat.

Second, we’ll hear from the other side of the table. Suzy Shirley heads up community engagement at the VA’s Pathfinder program. Pathfinder was established just recently with the express purpose of making it easier for startups to access the Veterans Health Administration, which, if you’re not familiar, is massive. The VHA is the largest integrated healthcare system in the United States, providing care at more than 1200 facilities, covering over nine million enrolled veterans. Many healthcare startups would love to work with this patient population, but traditionally the administrative barriers have been high. Suzy Shirley explains how her team is changing the paradigm. She provides some practical tips for how runway-limited startups can make meaningful headway with such a huge government institution and start piloting high-impact products.

Enjoy the episode, which was recorded at the ViVE 2023 conference in Nashville.

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