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Paul Dyer, President of Analytics and Insights of W2O Group, discusses using social data in effective marketing communications and the advantages of using insights + analytics in the early stages of business development.
GUEST: Paul Dyer, W2O Group
HOST: Steven Krein, StartUp Health
LOCATION: WCG Offices – New York, NY
IN THIS EPISODE:
Using Data and Insights and Analytics to Improve Your Marketing Strategy
Insights and Analytics As an Early Stage Business Development Tool
Using Social Data As a Market Strategy: 15 Minute Hack for Entrepreneurs