Tag Archives: Beth Sanders

New Hubs for Health Innovation: Why These Health Transformers Are Building Their Startups in Columbus, Pittsburgh & Baltimore



Every quarter we publish a little thing called the StartUp Health Insights report. It’s all about health innovation funding, and one of the data points we track is where in the world health innovation funding is landing. We call these health innovation hubs, and the same three or four cities always dominate the list. Companies in San Francisco, New York, Boston, and London account for the vast majority of dollars raised in healthcare.

However, at StartUp Health, we know it takes a global village to transform health and there is so much inspiring work happening outside of these cities. Steve Case, former CEO of AOL and an early investor in StartUp Health, famously launched the “Rise of the Rest” campaign which was aimed at showcasing the innovation happening in so-called “flyover cities” like St. Louis, Detroit, and Omaha.

We agree with Case that it’s imperative that we back entrepreneurs in more places in order to benefit from a diversity of thought and experience. At StartUp Health we’ve invested in companies from 29 countries, so we wanted to take an episode of the podcast and dedicate it to a few of these stories. Great startups being built in, let’s call them, “less conspicuous” cities.

In this StartUp Health NOW episode, you’ll hear interviews with Health Transformers from our portfolio who have chosen to build their companies near Columbus, Baltimore, and Pittsburgh. And not because they couldn’t pay the San Francisco rent, but because these environments held hidden gems and opportunities for their businesses, from local talent to affordable workspaces to engaged professional networks.


Entrepreneurs: How to get investment from StartUp Health startuphealth.com

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How LifeBio Is Using the Power of Storytelling to Improve Mental Health for Seniors



In 2020, the coronavirus caused a societal lock-down like this generation has never seen before. Many who were already isolated and lonely — like seniors – were put into a desperate situation. Beth Sanders, CEO and Co-founder of LifeBio, a startup that’s been with StartUp Health since 2014, has always had a heart for isolated and lonely seniors. She’d worked with them for years, helping them to tell their stories, using what’s called reminiscence therapy. But COVID-19 put LifeBio and this important work into overdrive. Not only was the work needed more than ever, but LifeBio was able to connect the dots between fighting loneliness and improving health outcomes. Turns out a phone call with a trained conversationalist can fight depression, anxiety and keep you mentally nimble. Their findings got the attention of health systems, insurance companies, and even won them a coveted SBIR grant. Logan Plaster, Media Director at StartUp Health, caught up with Sanders to learn more about how LifeBio works and the critical role of storytelling in healthcare in a post-COVID world.

Entrepreneurs: How to get investment from StartUp Health startuphealth.com
Investors: How to invest in StartUp Health Moonshots healthmoonshots.com

Want more content like this? You can subscribe to the podcast as well as other health innovation updates at startuphealth.com/content. Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox.