Tag Archives: Dementia

Old School + New School Tech = Big Impact

Old School Tech Makes Big Impact in Cognitive Care: Reporting from the Alzheimer’s Association International Conference



This episode of StartUp Health NOW throws out the tech buzzwords and dives into the power of seemingly simple solutions. We meet two innovative founders in our Alzheimer’s Moonshot Community who are using familiar technologies – the telephone and television – to tackle major healthcare challenges.

  • First up, Paul Campbell, CEO & Co-founder of Moneta Health, explains how their evidence-based dementia care program utilizes an “old school meets new school” approach, using AI plus the humble landline to reach a wider audience and overcome tech barriers for patients with early-stage dementia and Alzheimer’s.
  • Then, Bill Uniowski, CEO & Co-founder of Zinnia, shares how his company is creating smart video content specifically designed for people with advanced dementia, offering a calming and therapeutic experience that reduces the need for medication and improves lives for both patients and caregivers.

Join us for a refreshing look at how low-tech solutions can deliver high-impact healthcare.


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Phyllis Ferrell Named Chief Impact Officer for StartUp Health’s Alzheimer’s Moonshot



In January, StartUp Health launched the Alzheimer’s Moonshot with support from the Alzheimer’s Drug Discovery Foundation (ADDF) and Gates Ventures. The Alzheimer’s Moonshot is an invitation to Health Transformers, Alzheimer’s funders, foundations, advocates, and innovators, as well as leading startups and research teams, to unite in pioneering comprehensive, collaborative approaches to Alzheimer’s disease.

The Alzheimer’s Moonshot Community is powered by StartUp Health and our Health Transformer University, an entrepreneurial mastery program and lifelong learning community for ambitious founders and funders who are solving the biggest health challenges of our time.

That brings us to our podcast guest this week. Phyllis Ferrell, DrPH, will serve as the Chief Impact Officer of the Alzheimer’s Moonshot and lead its Impact Board. Ferrell has three decades of related experience, most recently serving as the Global Head of Alzheimer’s and Neurodegeneration at Eli Lilly and Strategic Advisor to the Davos Alzheimer’s Collaborative. The Alzheimer’s Moonshot Impact Board will also include representatives from the ADDF, Gates Ventures, and a diverse group of stakeholders from industry, clinical medicine, academia, investment and patient and caregiver communities.

As we will discuss in the episode, shortly after Ferrell transferred from a marketing and sales role at Lilly to leading their Alzheimer’s division, her father was diagnosed with the devastating disease. She threw herself into the work and eventually became a leading voice in Alzheimer’s research and drug development. She’s served as a strategic advisor to multiple high-profile Alzheimer’s organizations, and now she’s marshaling her experience to lead StartUp Health’s Alzheimer’s Moonshot. We caught up with her to get a better understanding of where she sees this initiative going and why this is such a unique moment in time for Alzheimer’s innovation.

Enjoy the episode and then learn more about StartUp Health’s Alzheimer’s Moonshot at startuphealth.com/alzheimers.


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Virtual Reality for Brain Health: Virtuleap’s New Platform Uses VR to Detect Cognitive Decline Early



Our StartUp Health NOW guest this week is Amir Bozorgzadeh, CEO & Co-founder of Virtuleap, a brain health company that joined StartUp Health in 2019.

Headquartered in Lisbon, Portugal, and expanding to Barcelona, Spain, Virtuleap improves brain health with VR. In this chat, Amir will walk us through their new platform – Cogniclear VR – that combines neuroscience with virtual reality games and activities to detect cognitive disorders. He’ll explain how VR can play an important role in the diagnosis of Alzheimer’s and other dementias, why VR needs to be applied with care in health, and where virtual reality is going next.

Enjoy!


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