Tag Archives: Senior Care

Navigating the Longevity Economy: An AgeTech Masterclass with Mary Furlong

Navigating the Longevity Economy: An AgeTech Masterclass with Mary Furlong



The heart of AgeTech, according to Mary Furlong: “Baby Boomers want a vision of the future, not a memory of the past.”

In this week’s StartUp Health NOW podcast episode, we dive into the booming longevity market with Mary Furlong, a legendary figure in AgeTech (senior innovation). In this excerpt from a Masterclass held for members of the StartUp Health community, Furlong shares her practical wisdom gained from more than 30 years in the industry, raising over $300 million for senior-focused businesses.

In this action-packed Masterclass, you’ll learn:

  • Creative, holistic, and practical go-to-market strategies for the longevity market.
  • How to identify real senior needs – sometimes it starts with a simple happy hour!
  • Proven tips for building socially conscious businesses that serve this rapidly growing population.

Mary Furlong is a leading authority on the longevity market. As the President and CEO of Mary Furlong & Associates (MFA), she’s a champion for companies creating products and services that empower older adults. She was named one of the top 100 women in Silicon Valley and received the first-ever lifetime achievement award from Aging 2.0.

Don’t miss this opportunity to learn from the best! This is an actionable and inspiring masterclass excerpt – take notes and get ready to take your longevity business to the next level.



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Thriving Seniors: How These Founders Are Upgrading Senior Care from Early Disease Detection to Care Coordination




10-Year Overnight Success: UnaliWear Tops Wirecutter List of Medical Alert Systems



We’re back with a new season of the StartUp Health NOW podcast!

This week we’re chatting with Richard Hirsch from UnaliWear. UnaliWear, under the guidance of CEO & Founder Jean Anne Booth, is a long-time StartUp Health community member that is changing the game in medical alerts for seniors.

UnaliWear built the voice-first Kanega watch that provides discreet support for falls, medication reminders, and a guard against wandering – and allows seniors to call for help if they need it. It gives seniors independence without making them wear a stigmatizing alert button around their necks.

And, now, after years of other awards and accolades, the Kanega watch was just named by The New York Times Wirecutter as the best medical alert device for people on the go. That’s the kind of market validation that startups dream about.

Listen in as Hirsch shares insights on how UnaliWear grew into a “10-year overnight success.”

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How These Entrepreneurs Are Empowering Community-Based Healthcare



Some startups provide tools directly consumers and patients while others tackle issues in the hospital, at the other end of the care journey.

Our two guests today, Dr. Scott Kaiser from Determined Health and Nick Lockett from Pear Suite, occupy a sort of middle ground. They empower communities and community-based organizations to provide better care for vulnerable people.

It doesn’t take much to see the need for more empowered communities in healthcare. Every day we see more headlines about an epidemic of loneliness and the role of social connection in health outcomes. That data is in, and it’s not good. We know from our own experience that there are health concerns you might share with a friend before turning to a doctor.

Nowhere is the need for community-based health intervention more clear than with seniors. According to our guests today, that process starts with empowering authentic, actionable communication. So they’ve built unique tools and platforms designed make that process scaleable, replicable, and easy.

Our first guest today is Scott Kaiser, MD, CEO & Co-founder of Determined Health, a company that joined StartUp Health in 2022. Dr. Kaiser, a trained geriatrician, along with this team, was recently recognized by CHIME and ScaleHealth as a finalist in their patent engagement challenge. After receiving the award in the “digital front door” category, he likened his company to being the Walmart greeter for the healthcare system.

Our next guest is Nick Lockett, CTO & Co-founder at Pear Suite. As you’ll hear, Pear Suite – also a StartUp Health company since 2022 – gives organizations the tools necessary to track community-driven care and identify social determinants of health. Their data-driven approach upgrades a life-saving process that has often been relegated to pen and paper.

Enjoy the episode, which was recorded at the ViVE 2023 conference in Nashville.


FundersBecome a Health Moonshot Champion
Want more content like this? You can subscribe to the podcast as well as other health innovation updates at startuphealth.com/content.
Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox.

Looking to break down health barriers? If you’re an entrepreneur or investor, contact us to learn how you can join our Health Equity Moonshot.
Passionate about Type 1 diabetes? If you’re an entrepreneur or investor, contact us to learn how you can join our T1D Moonshot.